Samsung 55” AU7100 UHD 4K HDR Smart TV (2021) | UE55AU7100K

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PurColour: shows your content's true colors

In this new golden age of TV, why settle for anything less than crystal clear color TV? Samsung's PurColour improves the quality of any image, uncovers hidden details and helps show your content's true colors.

Crystal Processor 4K: powerful picture processing, stunning 4K clarity

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn't stop there. The sound adjusts to perfectly suit what you're watching. A TV drama or the tennis, you'll really feel part of the action.

4K UHD resolution: experience the beauty of 4K

See all the details you've been missing on a crisp, clear Ultra HD picture - four times the resolution of Full HD.

HDR powered by HDR10+: see the stunning detail in every scene

Watch movies in striking picture detail - just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what's lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

Adaptive Sound: sound perfected for whatever you're watching

Get the perfect audio experience for whatever you're watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what's on screen, so you'll hear every last detail.

Three-sided boundless screen: less bezel, more picture

Experience minimalistic style with a near bezel-less TV design that only leaves you to enjoy the beautiful picture.

Motion Xcelerator: smooth motion for a clear picture

Stay one step ahead with clear picture and smooth performance. Samsung's clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.