Whether you're bingeing on a boxset or feasting on a blockbuster, you'll see everything in crystal clear, true-to-life colour on the Samsung UE50AU9000KXXU 50" Smart 4K Ultra HD HDR LED TV with Bixby, Alexa & Google Assistant. Dynamic Crystal Colour delivers rich and vibrant images in over one billion shades – 64 times more than conventional 4K TVs.
Enjoy all the content you love in the best possible resolution. The Crystal 4K Processor upscales what you're watching to give you the best 4K picture.
Motion Xcelerator Turbo
Tip the odds in your favour with Motion Xcelerator Turbo. You'll get gaming monitor performance with 120 Hz refresh rates and super smooth gameplay.
Watch films in striking detail thanks to HDR powered by HDR10+. You'll see all the details, even in dark and bright scenes.
Object Tracking Sound LITE
Enhance your audio with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. So you'll get cinematic audio that follows the action, without the need for extra speakers.
Adaptive sound adjusts the audio in every scene so that you can hear every detail. From the latest boxset to the beautiful game, you'll get the perfect audio experience.
Experience a minimalist look with a stunningly thin TV that blends beautifully with your home. This TV has a clean back and no messy cables, so it looks great from any angle.
With next to no frame around the screen, you're left with only the beautiful picture to enjoy. Plus, it's easy to hide TV wires from sight with cable management.
Smart TV With Super Ultrawide GameView
Dive into a huge collection of 4K films, TV shows and all your favourite catch-up apps with Samsung's Smart TV at your fingertips. Set up in no time with your smartphone, then you're only a few clicks away from your must-see entertainment.
Never miss a moment of the action with Super Ultrawide GameView. You can play at both wide 21:9 and ultrawide 32:9 aspect ratios, giving you more detail and depth. Plus, the Game Bar lets you monitor and adjust your gameplay—switch aspect ratios and check lag easily.
- Enjoy smooth gameplay with a TV that ramps up the motion
- See crystal clear & lifelike colour come to life
- HDR: HDR10+ / HDR10 / Hybrid Log-Gamma (HLG)
- Catch-up TV & 4K streaming