SAMSUNG 50” AU7100 UHD 4K HDR Smart TV (2021) - UE50AU7100KXXU

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  • Regular price €579.00
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Samsung 2021 50 inch AU7100 UHD 4K HDR Smart TV

Get the Samsung A430 Soundbar (see item RNEGW) for only €119 when bought with this TV between 17.09.21 - 16.11.21. Add TV and soundbar to your basket, and discount will be applied at checkout.

Experience all your must-seen entertainment in striking Ultra HD picture quality with our AU7100 4K smart TV.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Mirror your phone to the TV with a single tap.* Discover an abundance of apps and services to simply enjoy, only on Samsung Smart TV. *Internet connection and compatible smartphone required.

Crystal Processor 4K
Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn't stop there. The sound adjusts to perfectly suit what you're watching.

HDR powered by HDR10+
See the stunning detail in every scene, just as the creators intended.


Adaptive Sound
Get the perfect audio experience for whatever you're watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what's on screen, so you'll hear every last detail.

Boundless Screen
A near bezel-less TV designed to leave you with only the beautiful picture to enjoy. Plus, it's easy to hide TV wires from sight and keep them tidy with the easy clean cable management solution, for a distraction-free viewing experience.

Motion Xcelerator
Stay one step ahead of the competition with a clear picture that adapts as fast as you game.
  • Depth: 250.2 MM
  • Height: 719.1 MM
  • Width: 1116.8 MM
  • On Mode Power Consumption: 87
  • Resolution: UHD
  • Screen Size: 50"
  • Tap View - Mirror your phone to the TV with a single tap.
  • Samsung Q-Symphony LITE - Ramp up the surround sound with the combined power of your Samsung TV and sound bar.
  • PurColour - Lose yourself in crystal clear colour every time you watch.
  • Contrast Enhancer - Enjoy striking images with enhanced depth and colour contrast ratio.
  • One Remote Control - Control all your devices with one sleek universal remote.
  • PC on TV - Working from home is a breeze on the big screen.
  • Auto Game Mode (ALLM) - Give yourself an edge on the competition with a TV that adapts as fast as you game.
  • Works with - Your TV works with Bixby, Alexa, Google Assistant and all your compatible home appliances and smart devices.*
  • *Requires SmartThings app, Internet connection, and SmartThings-enabled devices.